Como RTB (Real-Time Bidding) você pode economizar tempo, esforço e dinheiro.
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Escolhe se preferes apresentar ESTES produtos do teu catálogo de maneira dinâmica ou se preferes destacar até 4 suplementos alimentares manualmente.
Some deceitful publishers fabricate impressions to steal from advertisers. One way to combat this is by using a DSP or ad network with fraud detection software.
Ad Exchanges offer many benefits for both publishers and advertisers. They provide publishers with a way to manage ad position on websites, ad formats, customized styling, such as fonts, colors and other parameters. They also allow them to manage CPMs, apply sophisticated filtering and sell excess ad inventory.
Real time bidding allows for faster and more efficient buying for advertisers. They are able to have more control over their buying, which cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.
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The real-time bidding process starts when a visitor opens a publisher’s more info website. The whole process takes less than 100 milliseconds, but a lot happens during that time: A site sends an ad request to an SSP when there’s a chance to show an ad to a visitor. The SSP collects the data about the visitor (cookies, location, etc.) and the ad space to pass it on to an ad exchange. The ad exchange broadcasts the information about this ad opportunity to several DSPs.
As a result, header bidding allows publishers to maximize revenue by increasing competition for ad space, which raises the average bid price. If an advertiser wishes to buy high-priority impressions, they will need to pay more for it.
Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.
Empresas de que vendem suplementos alimentares ou serviços online podem possibilitar aproveitar a gestão por anúncios de modo a aumentar a visibilidade Destes seus suplementos, atrair tráfego qualificado de modo a ESTES seus sites e impulsionar as vendas.
Brand safety: Due to the randomized nature of RTB, there is a chance your content could appear next to content that doesn’t align with your brand.
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